Outward bound is a high intensity outdoor wilderness adventure. It is physically and mentally demanding. Not everyone can handle it. Can you?

Print Ad

We wanted to play off the idea that Outward Bound is just as mentally challenging as it is physically. For print, we wanted to created confusing riddles for people to read. If they can’t figure out what the answers are to the riddles, then they aren’t ready for Outward Bound. Hint: The answers are by the logo.

Out Of Home: Virtual Reality

A key piece of this campaign is the Virtual Reality execution. We created a virtual reality compatible game to show potential Outward Bound participants what Outward Bound is really like. In our virtual reality game, we would simulate real aspects of Outward Bound through three gameplay modes: Team Building Challenge (multiplayer), Solo expedition, and meditation. Below you will see the art style of the game (1) and the end cards of the game (2, 3) that encourage you to sign up for Outward Bound.

Experiential Event

Throughout the country, we would create Outward Bound single day events to give people a taste of Outward Bound to test it out. We would give people a simple map and only the necessary tools and see if they can complete the challenges we through their way. Below you will see a mock event flyer (1), a sample map (2), and the reflection we would give at the end of the challenge to see what they’ve learned (3).

Out of Home: Billboard Challenge

We would create a model of a mountain on the side of a building and challenge people to climb it to prove they’re ready for Outward Bound. Complete with staff at the top to help make sure everything is safe, of course.

Out of Home: CTA Idea

We decided to takeover one of the CTA cars and turn it into an Outward Bound challenge. The walls of the car would be this optical illusion to make you feel like you were in a cave and the water looks like it’s coming toward you. You would have to swing in and out of the car to enter and exit.

Art Director: Emily Robertson