When you go to public spaces, you can’t trust the people who were there before you to touch things with clean hands. This campaign exaggerates the inner monologue that happens when you have to wonder how clean things are.

Out Of Home: Digital Billboard

In this campaign, we really want to exaggerate what someone could be thinking as they discover how disgusting something is. We would display this digital billboard complete with the voiceover on train platforms.

Out of Home: Airport Partnership

We would partner with airports across the country to make stickers in the TSA bins to get people thinking the internal monologue regarding the “dirty thoughts” that come with airport germs. After people use these TSA bins there would be plenty of Purell dispensers at the end of security.

The Copy Reads:

I wonder how many people have used this bin today.

Or how many people have touched it since it was brought to this very airport.

I wonder how long ago that was.

Do they ever replace these things?

How much CRAP has been in THIS bin?!?!

Web Partnership - Amazon

While going through the process of buying something from Amazon,  pop up with text and a voiceover will appear to get your mind thinking about germs. The last step before clicking “Place Your Order” will show a Purell bottle to entice you to purchase it. Below you will see what this would like with the purchase of this fuzzy blanket.

On clicking any product on Amazon: “I wonder how many places my blanker will travel before it gets to me?”

On Proceed to Checkout: “How many things has my blanket touched?!?!”

On Clicking Place Your Order: A popup will appear asking if you want to add a mini Purell to your purchase, complete with the tagline “Quit Thinking Dirty”

Art Director: Nicole Bear