Eating a Twinkie makes you feel so comfortable, it gives you the courage to be your truest self, no matter what anyone else thinks.

Billboard

We decided to highlight people being themselves in oddly specific situations. This billboard would exist in CTA platforms that gives an in depth look at a strangers truest self.

Digital Billboard

Social: Twitter Campaign

In encouraging people to be themselves, we would also launch a twitter campaign responding to existing tweets showcasing people being themselves, and encouraging others to eat a Twinkie to be able to do the same

Art Director: Alex Peterson